Mascot Copyright Registration Guide
Mascot is not only a brand symbol but also a valuable intellectual property. Registering a mascot copyright not only protects ownership but also enhances brand value, creates competitive advantages and minimizes legal risks. In the article below, VCD will guide you on how to register a mascot copyright simply and accurately.
What is a mascot?
A mascot is an image or character that represents a brand, company, organization, or event. Mascots often have a recognizable shape, evoke positive emotions, and help create closeness with customers.
Mascots can be:
- Cartoon characters: Like Pikachu from Pokémon, or represent a company.
- Iconic animals: Like the WWF Panda or the Cadbury rabbit.
- Fictional characters or superheroes: Created specifically to represent brand values.
The special feature of mascots is their ability to convey brand messages vividly and memorable, helping to increase brand recognition, create a difference in the market and promote effective marketing strategies.
Why is it necessary to register a mascot copyright?
Mascot is an important intellectual property of a business. Registering a mascot copyright brings many practical benefits:
2.1. Protecting intellectual property rights
Once a mascot has been copyrighted, you officially own the personal and property rights to that mascot. This means you have the right to: Control unauthorized copying or use of the mascot. Prevent competitors from using identical or confusingly similar mascots.
According to the Vietnamese Intellectual Property Law 2022, copyright is protected even if it is not registered, but the copyright registration certificate will be strong legal evidence in the event of a dispute.
2.2. Enhance brand value
A protected mascot will become a commercial asset. You can license the mascot for products, events, and advertisements. Feel free to use the mascot in marketing campaigns without worrying about being copied.
2.3. Minimize legal risks
If the mascot is not copyrighted, the business is at risk of being copied by a third party or having ownership disputes and losing time and money in litigation to protect the mascot. Copyright registration helps businesses avoid unnecessary legal risks.

3. Detailed instructions for mascot copyright registration
Mascot copyright registration in Vietnam is carried out according to the procedures of the Copyright Office (under the Ministry of Culture, Sports and Tourism). Below are the detailed steps:
3.1. Step 1 (Prepare documents)
A mascot copyright registration dossier must include:
- Copyright registration application (According to the form provided by the Copyright Office).
- Documents showing mascot: Images, illustrations, mascot drawings (Printed or electronic files). Detailed description of mascot: mascot name, identifying features, design ideas.
- Documents proving the identity of the author: ID card/CCCD or business license (If the business is the owner).
- Documents transferring rights (If another author is the creator of the mascot).
3.2. Step 2 (Submit application)
Applications can be submitted directly to the Copyright Office or sent by post. The current fee for registering a mascot copyright is about 50,000 – 100,000 VND, depending on the form of submission and scope of protection.
3.3. Step 3 (Copyright Office review)
The Office will check the legality, uniqueness, and completeness of the application. During the review process, additional information may be requested if the application is unclear. The appraisal time is usually from 15 to 30 working days.
3.4. Step 4 (Receive the Certificate of Copyright Registration)
If the application is valid, the Department will issue a Certificate of Copyright Registration for Mascot, confirming that you are the legal owner. The certificate has high legal value in protecting mascots, participating in business or copyright disputes.
Things to note when registering a mascot copyright
Here are some notes when registering a mascot copyright that not everyone knows:
- Mascot must be an independent creation: The copyrighted mascot must be created by you or the design team. Do not register a mascot copied from a character, image, or mascot of a third party, otherwise it will be rejected.
- The application must be complete and accurate: All information in the application must be accurate, including the mascot name, description, author, and proof of ownership. Mascot images should be saved in high quality, clear, and fully represent the identifying features.
- Copyright exists automatically, but certification is important: By law, copyright arises as soon as the mascot is created, but certification will help you protect your rights in court or in the event of a dispute.
- Update information when the mascot changes: If the mascot is edited, with additional shapes, colors, or ideas, you should re-register to protect the new version.
- Archive records and documents: Archive all records, originals, and mascot copyright certificates carefully. This will be important evidence if a legal dispute arises or a third party copies the mascot.
Above are the most detailed and accurate instructions for registering a mascot copyright that VCD shares with you. Start registering a mascot copyright today to ensure that your character is always unique and protected by law.
Sincerely,
Yes. Mascots (cartoon characters, iconic characters) are considered works of applied art under the Intellectual Property Law. As long as the mascot is created by you, not copied from another work and expressed in material form (design files, drawings, 3D …), it is fully eligible for copyright registration.
Time to issue a certificate: About 12-15 working days from the date of submission of a valid application.
Protection validity:
Personal rights: protected forever.
Property rights (rights to copy, distribute, commercially exploit…): protected for the lifetime of the author and 50 years after the author’s death (according to the Law on Intellectual Property).








