The digitalization of the music industry has brought about significant changes that the advancement of digital technology has brought to the music industry. From the emergence of streaming platforms to the production and consumption of music, digital technology has changed the way people create, share, and enjoy music. Therefore, the application of technology in music copyright protection is inevitable. VCD’s article below will help you understand better.
1. Why must technology be applied to music copyright protection?
For a long time, copyright infringement has become a “wound” that is difficult to heal for artists, composers, music producers, etc. The convenience of the digital environment makes it possible for authors to bring their works to the public more quickly and widely, but it is also a space that makes nasty copyright infringement even more painful. The application of digital technology to resolve copyright infringement has been proposed for a long time, but there are still many bottlenecks to turning technology into a lock for transparency.
Applying technology in music copyright protection is the use of advanced technology solutions to protect intellectual property rights for musical works. These solutions aim to prevent unauthorized copying and distribution, ensure the rights of artists and music producers, and help manage and control the use of musical works effectively.
Application purpose:
- Prevent copyright infringement: In the digital era, illegal copying and distribution of music have become easier, and file-sharing platforms and illegal streaming websites are increasing, leading to more Artists losing important sources of income from album sales and streaming when their works are illegally copied and distributed.
- Ensuring fairness and transparency: Currently, many artists often have difficulty proving ownership of their works when copyright disputes arise and at the same time in the process of dividing their copyright remunerations. do not receive enough due to transparency, so applying technology will ensure artists receive accurate compensation every time their work is used.
- Enhanced management and control: Producers and artists need tools to control who can use their work and under what conditions because copyright violations are often difficult to detect when music is shared on many different platforms.
- Enhance user experience: In addition to protecting artists’ copyrights, applying technology also makes it easier for users to access and search for legal and quality music to avoid security risks. for users when they use pirated websites.
Therefore, applying technology to music copyright protection is necessary to cope with modern challenges and take advantage of the opportunities that technology brings. Technology not only helps prevent copyright infringement, but also creates a transparent, fair, and effective system, ensures the rights of artists and producers, and promotes the sustainable development of the industry music industry.
2. Some popular applications today
The reality of copyright infringement in music is still common today, so to deal with these acts of infringement, many organizations have applied digital technology to monitor, exploit, and Manage the use of entertainment works in cyberspace to optimize and bring about effective copyright management in the internet environment while increasing the ability to monitor and control online copyright infringement.
a. Blockchain application
Blockchain is known for its ability to ensure transparency and safety through concretized distributed recording systems. This technology opens up new opportunities that aim to improve the way copyrights are managed, distributed, and even the way value is created and shared in the world of music. Blockchain – the technology behind Bitcoin’s popularity- plays an important role in accurately managing and controlling ownership rights while ensuring a fair and sustainable distribution of profits.
In addition, Blockchain also helps artists reduce their dependence on intermediaries to optimize distribution costs and increase control over their works. Artists can leverage blockchain-based music platforms to release their work directly to fans, not only reducing costs but also increasing engagement and collaboration with their communities. Fans, through purchasing tokens or participating in artist support systems, become an integral part of the distribution process creating a new, more transparent, and fair business model.
Benefits of using Blockchain:
- Blockchain chains cannot be counterfeited and destroyed: Only destroyed when there is no more internet.
- Immutable: If the transaction or data has been recorded by the holder of the private key (secret key code – only the Blockchain originator has it), that data cannot be edited.
- Data security: Information and data about blockchain chains are distributed and safe. Only the person holding the private key has access.
- Transparency: Anyone can track the path of the blockchain from one address to another and compile the entire history of that address.
- Smart contracts: Smart contracts on the blockchain automatically execute transactions and pay royalties when predetermined conditions are met. Smart contracts ensure that artists receive compensation accurately and transparently.
b. Digital Rights Management (DRM) application
DRM is a technology that helps manage digital content, aiming to limit copyright infringement based on encryption. To put it simply, digital content copyright management DRM was born with the purpose of controlling user activities while accessing and using digital platform content.
Nowadays, many people care a lot about the copyright of the digital content they access. They just need to be able to access the content they want, and very few people pay attention to whether it is copyrighted or not. But when DRM is applied to digital content files, the content creator can control the user’s rights. Users will then know what they can link to in digital content and what they cannot access.
Benefits of using DRM:
- Protect digital content ownership: Using the DRM system helps prevent video screen recording and unauthorized distribution of digital content, protecting copyright for content owners. Thanks to that, they can control the use and exploitation of their content more effectively. This digital rights management technology ensures the value of content is maintained, and worthy of the creator’s creative efforts.
- Access rights management: DRM helps content owners establish specific conditions on how and when users can access and use that content. This security technology provides strict control over the distribution and use of the content, thereby preventing unauthorized copying or misuse of “brain matter”.
- Protect income sources: Businesses or content creators always face the risk of losing revenue due to the theft of digital products, then posting them online or selling them at low prices. like giving. Applying DRM digital management technology protects content and intelligence and contributes to maintaining the owner’s income.
- Enhanced user experience: Users can access file content and DRM-protected documents without the need for any special applications. DRM allows reading through third-party applications, making digital content easy to access without complicated authentication. This technology provides standard encryption, allowing secure access and control of user information.
VCD sees that the application of technology in music copyright protection is an important step forward in protecting the rights of artists and music producers. Technology solutions such as blockchain, watermarking, DRM, AI, audio fingerprinting, and cloud systems help prevent piracy, manage ownership, and ensure transparency in the use and distribution of music.
